I'm Alejandra Castillo Madera from Venezuela living in Mexico City. I create and develop images, videos, tvshows and arts projects for me, others and brands.
Travelling, creating and studying are my main actions during my career.
I graduated in Mass Communications from UCAB at Caracas, Venezuela. While I was studying, I started working as creative producer at Sony Entertainment for Latin America. This is where I developed the crucial importance of communication for a big and large-scale audience. There, I also found the passion for branding and how powerful it can be with smart strategies and good design.
After 5 years, my love for the arts and fashion took me to Milan, Italy to study Visual arts at L'Accademia Brera. I was in la Mecca of art, fashion and design. La Biennale di Venezia, design weeks and many exhibitions. I tried to see as much I as I could and also worked editing and shooting.
Later I translated a lot of those visual references to commercials projects for Sony Entertainment. I was sent to Argentina to supervise short fictions videos where I learnt about project management and how it is to be the client.
However I wanted to do images myself, so I started directing TV shows in Mexico City. I learnt to manage big crews and how to communicate my vision with a limited time and budget.
I've been working in the entertainment business for more than 16 years now. Meanwhile I've been taking courses in cinematography at NYU and photography in Mexico.
Now I'm interested in Creative Entrepreneurship which is the reaching out for businessesin arts projects that assess branding strategies. I believe in collaborations and team work to create great things. I am open to new projects in different fields and areas. So drop mea line if you have ideas in mind!!
CLIENTS: Sony Pictures Entertainment, AXN, Univision, BBC, Telemundo, TLC Discovery Group, E!, Animal Planet, El Gourmet and MAX (HBO Group) for all Latin America. ONCE TV, Tupperware, Ford and Sears for Mexico. AXN and Venice Channel for Italy.